It couldn't be easier to save money at Things Remembered. How Can You Save Money With Things Remembered? The company later dropped the "Todd Things Remembered," but Things Remembered still embodies the spirit of hard work and craftsmanship the Rahm-Ahmbergs had prided themselves on for centuries. That name was, of course, Todd Things Remembered's Things Remembered. Realizing the name "Nuthin But Time" didn't really fit his new business model, he came up with a new one. The business became so successful that Todd hired a full-time staff and branched out into customizations of all sorts. They got around thorny questions of journalistic ethics by printing-at the bottom in 1-point font-the phrase "sponsored content." The ad was such a success that The Times ran it for the next three years free of charge. Now is the TIME to WATCH Out." In it, he argued that by simply engraving your name on your watch, not only could you safeguard it against theft, but you could transform it into a treasured heirloom for future generations. He took out a full-page advertisement in The New York Times with the headline "You've Already Lost Everything. Ever the entrepreneur, Todd realized that the thought of losing one of his now-valuable watches would strike abject terror in the hearts of his barrel-wearing clients. Unfortunately, he wasn't in business a year before the Great Depression hit. There, he sold 24-karat gold disposable watches to stock traders on their way to work. Todd would repair these "tossers," embellish them with diamonds and other gemstones bought at the corner bodega for $0.10 a pound (this was before modern advertising made diamonds "priceless") and sell them back to the bankers.īy 20, Todd had opened his own shop-Nuthin But Time-on the newly constructed "Wall Street" in Manhattan. The new hobby kept him more than busy businessmen of the time would regularly "toss watch" for even the most minor of blemishes, knowing that a fresh burlap sack of money would likely be resting on their desk the next morning. A solitary boy, he took up the hobby of repairing the timepieces. In addition to giving up the opulent lifestyle they had grown accustomed to as titled landowners in the Old World, the Rahm-Ahmbergs cast off their ancestral name in favor of something more Anglicized: "Remembered." At the age of 8, Thaddeus Zienge Rahm-Ahmberg became Todd Things Remembered-the first of many life changes.Īs a young child growing up in the Roaring 20s, Todd would often find discarded pocket watches on his way home from work. Fleeing the carnage of WWI, young Thaddeus and his family emigrated to the United States. Though it's a household name and a multi-billion dollar industry today, Things Remembered started as little more than a hobby for a young Austrian immigrant, Thaddeus Zienge Rahm-Ahmberg.
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